Have you ever felt like you were trying to somehow manipulate someone or con them into buying something from you? I often hear this from business leaders all the time. If you are one of them, then it is a sign that you are approaching selling the wrong way.

I have never felt that way. Why? Well, because I am actually obsessed with helping people. It is a passion of mine. I make sure to focus on serving, not selling.

Enter Altruistic Selling: my refreshing approach that transforms sales into a mission of genuine advocacy for your prospects.

🎤 “If you truly believe that your solution will benefits others, you have a moral duty to help them solve the problem you have specialize in.”

The term “Altruism” was coined in the 19th century by philosopher Auguste Comte, and derived from the Latin “alter,” meaning “other.” It signifies selfless concern for the well-being of others.

Applying this principle to sales, altruistic selling is about prioritizing your customer’s needs and acting as their advocate. This approach turns sales interactions into a collaborative problem-solving sessions, leading to more meaningful and satisfying experiences for both parties.

By focusing on enhancing your customers’ lives, selling transforms from an uncomfortable task into a fulfilling act of service. This is the heart of altruistic selling.

So, gut check moment: Do you firmly believe your solution can help the people that you serve? If so, channel your focus into making their lives better. Start thinking about how you can be their sherpa, and guiding them step-by-step toward achieving their goal. That’s altruistic selling. Remember, you are acting in their best interest to help them solve their problem.