In most organizations, the marketing teams are still treated like brochure pushers. All the expectations are put on small teams to produce low-value assets like brochures and presentations that other teams don't use or only use once.

The two biggest problems sales teams have are 1). not generating enough leads and 2.) getting leads that aren’t qualified. In many cases, marketing and events teams are handing off cold leads that are in a variety of different stages or segments, and the marketing team is creating assets with a different message than what sales team are finding effective in the field. Sound familiar? The good news is, these problems are easy to solve. The secret to more qualified leads and happier sales teams is aligning your marketing message and sales message so that both departments are sharing the same message with the world.

Video is the most powerful business tool for convincing and converting. But most, do not understand how to use video within the modern sales process. Recently named one of the most influential people in video marketing, Todd Hartley will show your audience how to use video to accelerate business revenue.