In most organizations, the marketing teams are still treated like brochure pushers. All the expectations are put on small teams to produce low-value assets like brochures and presentations that other teams don't use or only use once.
It’s not effective, which is why CMO turnover is at an all-time high. So how do you elevate the marketing team to a strategic level so they can create assets that help their events and sales teams be more successful? It starts with clarifying your message and then identifying the vehicles to get that message out into the world.