Why Submitting Written Proposals is a Low-Success Tactic:
Boost Your Sales Results with This Alternate Strategy


Hey there,

It’s Todd. In this week’s sales tip, I want to shed light on why submitting written proposals is a low-success tactic. Trust me, there’s a better way to win deals.

You might be thinking, “Hey Todd, isn’t it necessary to submit proposals in writing?” Well, yes, it is. But here’s the thing: submitting them via email or as a plain document doesn’t cut it anymore.

Picture this: I had the incredible opportunity to train 1,500 salespeople across 105 businesses owned by Tony Robbins. The results were mind-blowing, with revenue skyrocketing through the roof.

Tony was so impressed that he pushed me to share this secret with the world. Since then, I’ve worked with countless clients, achieving remarkable success through selling faster using video.

Here’s what you need to know:

1. People are three times more likely to share a video than written text because, let’s face it, reading is hard.
2. If you send an email proposal, 80% of the time it doesn’t even get opened. 🙁
3. When you add video into an email and optimize the open rate, you will skyrocket engagement up to 70% or even 80%.

And it gets even better! When you want to earn attention, prospects are four times (4x) more likely to watch a video than read. Reading burns far too many mental calories, but video allows you to maximize clarity and create an emotional connection, getting your prospects genuinely excited about what you have to offer.

Now let’s talk conversions.

Here’s an eye-opening statistic: prospects are 85% more likely to buy after watching your video.

Video has the power to transform your sales game.

But here’s the kicker: Businesses using video experience revenue growth 49% faster than those who don’t. In fact, 87% of business leaders credit videos for directly increasing their sales. These numbers speak for themselves and your new revenue increase will be obvious! 

So, why is submitting a written proposal a low-success tactic? It’s simple. The decision-makers need clarity, certainty and the ability to collaborate. Your sales reps should be equipped to provide that, but in video, because it generates the best results. And how do you do it? You train them.

Video is the key. It’s more engaging, more likely to be watched, and more likely to be shared among decision-makers. When you submit a proposal, don’t just send a boring PDF. Put your face on camera and walk your prospect through it. Teach them. Your competitors won’t do that. This extra effort sets you apart.

“But Todd, won’t that take too long?” you might ask. Trust me, it’s worth it. After spending weeks, months, or even years developing a deal, what is another three to five minutes to put your beautiful face on camera and guide people through your solution?

And let’s not forget about the dreaded boring proposal. Don’t make your prospects read through pages of text. Make it easy for them. Video simplifies the process and ensures they fully understand your offering without burning mental calories.

Another common mistake is relying solely on internal champions to communicate your message. Remember, the game of telephone, it’s notorious for miscommunication. Instead of relying on your internal champion, get your sales reps into the room, let them teach the decision-makers, and watch as they close more deals.


Let’s face it, emailing your PDF proposal is a low-success tactic. Only 20% of emails get opened in their lifetime However, when you add a video to your email and optimize your open rates, engagement can soar to 70-80%. This is how the sales teams I’ve trained closed over $6B in deals last year alone!

The time to invest in training your sales team to get comfortable with video is right now. 

With my training, your sales team will build a consistent sales approach that will close significantly more revenue! My clients regularly generate revenue increases of 31 to 103% for my clients. And you are next!

Click to learn more about my Corporate Sales Team Training.

I can’t wait to see you succeed!