EVENT PLANNING MASTERY: EXTERNAL PLANNERS
“Todd’s training is so valuable, my businesses and clients are executing his strategies to extraordinary results.”
– Tony Robbins, #1 NY Times Best-Selling Author
INCREASE YOUR EVENT ATTENDANCE & SPONSORSHIP REVENUE
Below you will find all of Todd’s External Event Planning Mastery course. Each bite-sized video module will provide you with a new key you can use to unlock your next level as an event planner. Plus, you’ll learn how to transform your event landing page to function like your best salesperson.
Event Planners have the huge responsibility of having to pull off amazing events with good turn-out several times a year.
As the world opens up and events return to in-person, budgets aren’t getting any bigger and to move an event to hybrid can incur additional costs on top of all your onsite expenses.
But what happens when the sponsorship dollars aren’t rolling in or attendee sign-ups aren’t where you expected them to be?
Without enough sponsors, you’re left knowing that something is going to have to hit the cutting room floor. Be it specialty food items, excursions, or even VIP events.
And without attendees, morale internally and amongst sponsors can drop and nobody wants that!
That’s where Todd Hartley comes in…
It’s time you START learning Todd’s event planner strategies.
PRESS PLAY ON ANY VIDEO BELOW TO BEGIN!
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SESSION ONE: EXHIBITOR CONFERENCE MARKETING STRATEGY
A weak conference strategy will result in lost revenue! Todd’s suggestion? Start getting ready 120 days before your conference.
In this video, Todd walks you through his Exhibitor Conference Marketing strategy to help your event be the best it can be.
SESSION TWO: WIN 41-103% MORE EVENT SPONSORSHIPS
What can you do when you win more sponsorship deals? Higher budgets? Invest in greater venues? Earn yourself a nice raise? Whatever it is for you, by closing more deals, you will unlock higher levels of success.
Discover Todd’s game-changing tips for creating compelling proposal videos that will help your internal champion sell your sponsorship inside their company and win you the deal.
SESSION THREE: WINNING THE RED FLAG MOMENTS IN YOUR EVENT SPONSORSHIP MEETINGS
If you want to close more sponsorship revenue, it’s critical you’re able to identify the red flag moments in your event sponsorship meetings and respond appropriately.
Todd will walk you through the most common red flags and show you how to win the deal like a boss.
SESSION FOUR: HOW TO MAKE EVENT EMAIL ANNOUNCEMENTS
Without advanced training, email is a low-success tactic for planners looking to grab their audience’s attention.
Now, that doesn’t mean you should give up on email. No way! Instead, in this video, Todd will teach you how to 3x your open rates and 3x your click-throughs.
SESSION FIVE: MAGNIFYING YOUR EXTERNAL EVENTS TAKEAWAY MESSAGING
External event planners know if they’re going to create excitement and interest for an event, they need to get started early.
In this video, Todd walks you through his strategies on engaging your audience before, during, and after your event to maximum the impact of your takeaway messaging.
SESSION SIX: WHY EVENT PLANNERS NEED TO USE VIDEO
Why video? When event planners utilize simple DIY videos to get their message across to prospective sponsors and attendees, they can close deals at freakish rates.
Video will help you earn the attention of your audience, transfer knowledge about your event efficiently, and inspire them to become attendees.
SESSION SEVEN: PROFESSIONAL VS. AMATEUR EVENT VIDEOS
Wondering what types of videos you need for your events? Wish you had an easy way to determine if event videos should be produced externally for a high ticket cost or internally at a more basic level?
Well, Todd’s got the answers for you in this video to help you determine what your event videos need and what they need to look like.
SESSION EIGHT: LIMITING BELIEF ABOUT VIDEO - I DON'T LIKE HOW I LOOK
Have you ever said to someone “I want to try making videos, but I just don’t like how I look on camera.” Well, you’re not alone! One of the most common limiting beliefs that Todd encounters is the idea of not liking the way one looks on video.
To help you get past this limiting belief now so that you can start unlocking your next level as an event planner, Todd walks you through how to push past that discomfort and get on camera.
SESSION NINE: LIMITING BELIEF ABOUT VIDEO - I DON'T HAVE ANYTHING SMART TO SAY
Todd hears it all the time, “I don’t want anyone to think that I don’t have anything smart to say.” Lots of people whether they are speakers, salespeople, marketers or even event planners, struggle feeling like they don’t want to sound like they don’t know what they’re talking about.
Todd will show you how to use a teleprompter to sound incredibly knowledgeable.
SESSION TEN: HOW TO RECORD WITH YOUR PHONE
Look, filming ourselves is awkward. Luckily, Todd will walk you step-by-step through his best practices for shooting videos on your cell phone.
From lighting and framing, to where you should be looking, Todd will ensure you are set up for success.
SESSION ELEVEN: 3 TYPES OF VIDEOS EXTERNAL EVENT PLANNERS NEED
Learn Todd’s 3 Types of Videos that every event planner needs to know how to create in order to effectively communicate about their event.
