Todd Hartley's HCP Selling Secrets
Todd Hartley's HCP Selling Secrets
If you’re interested in learning the 3 secrets that helped my clients sell over $6 billion in revenue in 2022, then keep reading.
In the healthcare industry, each buyer has three crucial psychological needs that must be addressed. It doesn’t matter if your client is a doctor, nurse, surgeon, oncologist, or anesthesiologist – understanding and fulfilling these needs is key to closing deals faster.
Curious to know what these psychological needs are? Click the video or keep reading to find out.
Secret #1: Clarity
A prospect must clearly understand their problem and your solution.
Most sales professionals know that if they answer their prospect’s questions before their prospect has the chance to ask, they are more likely to close the deal.
However, in the healthcare industry prospects have a lot of questions and concerns that may not be easily answered. Video can help you address these issues head-on, providing clear and concise answers that will impress your prospects and give them confidence in your solution.
Secret #2: Certainty
A prospect must believe you have the ability to solve their problem and know you’re going to deliver.
You need to demonstrate that you’ve solved this problem for people just like them.
In the healthcare industry, prospects have a lot of questions and concerns that may not be easily answered. Video can help you address these issues head-on, providing clear and concise answers that will impress your prospects and give them confidence in your solution.
Secret #3: Collaboration
When meeting with their decision-making team, your prospect needs to easily explain your solution, deliverables, and track record.
Eventually, your prospect is going to hold meetings with others in the workplace to talk about your deal.
During these moments, your sales process or team needs to influence them. When meeting with their decision-making team, the prospect needs to easily explain your solution, deliverables, and successful track record.
Since you’re unable to be in the room with them, there’s one trick to do this effectively.
Video can help you make a lasting impression on decision-makers. Presenting your solution with clarity, energy, and enthusiasm through video will influence them to choose you.
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